The first step is to determine the target audience of the business. This step is the most crucial step as the entire strategy, choosing of promotion platform and campaign planning is done depending on the type of audience we are targeting. Here we also need to discover the objective of the campaign being run. Your ad objective or marketing objective can be brand awareness, lead generation, to increase your website traffic and to increase the sale of your website. For each objective, you need to plan your ad strategy, which helps to fulfill your goals.